To survive in today's competitive business environment we need to generate leads online. But where do we start: blogging, ppc, seo... a lot of time and money can be spent online without any benefits. We
1 ) Define an ideal customer An ideal customer is who we target when. For example, a renovation contractor might target Susan who likes luxury, has this budget, 2) Have a unique value proposition A UVP
When consumers have problems, what do they do? they search the internet for answers. By becoming their source of information we can build trust but we can't be everything to everybody. We need to carefully
In today's world 70% of the buyers journey is completed before they ever talk to a salesman. Customers are doing research online and in today's competitive business environment we need to have a strong online presence.
in 2017 companies are expected to have greater content and functionality on their websites. Having a good content management system is key to grow your business online. But what CMS should we choose. There are endless CMS
When we think of a salesman our spines tingle. But the truth is we are all sales people, from selling ourselves on job interviews, to selling our kids on vegetables, we attempt sales everyday. It is therefore essential for us
Nowadays, before buying anything of significant value we Google it, look on social media, visit review sites and or check with friends. We need to find something positive about the product or service for us to take out our wallet. We
Jay Abraham is a best selling author and marketing expert. Jay over the years has helped thousands of businesses increase revenues and grow as a business. Recently, I listened to a Tony Robbins podcast with
There are hundreds and thousands of businesses selling the virtually the same products and services. But why company A sells a lot more than company B is not always because of innovation but largely due
If prospects are at all interested in what we do, they will eventually visit our home page. This is why it is vital for our home page to communicate features, display benefits and lead vistors with calls to action. In the following
Marketing can be difficult in contemporary times; from email lists, Facebook profile updates and popup advertisements were all competing for each others attention in record breaking numbers. To ensure positive marketing results we need to ask
The primary goal of any business is to get noticed, liked and eventually trusted. This process can be difficult in an extremely competitive business environment but with the right online marketing plan getting noticed, liked
The internet has become the biggest marketing tool for small businesses and the primary way consumers research products and companies. Not effectively and efficiently marketing yourself online can put you and your business at a
There are many things to think about when creating a web site such as design, features, and content. These all being top priorities ample time should be spent on delivering quality content in an aesthetically
Blogging is widespread in today's society, everybody and their cat has a blog. From shoes, cars to sports, we all join together to share our opinions, thoughts and the need to belittle our fellow human.