How to generate leads online

To survive in today's competitive business environment we need to generate leads online.  But where do we start: blogging, ppc, seo... a lot of time and money can be spent online without any benefits. We need to have a plan, an online marketing strategy that we can evaluate on an consistent basis to see if

Construction Website Checklist

1 ) Define an ideal customer An ideal customer is who we target when. For example, a renovation contractor might target Susan who likes luxury, has this budget, 2) Have a unique value proposition A UVP states who we do business with and a result that we will achieve for the client. We often find the

9 Questions that need to be asked before starting your website

When consumers have problems, what do they do? they search the internet for answers. By becoming their source of information we can build trust but we can't be everything to everybody. We need to carefully evaluate who is our target market, how do we provide value, and what questions do we need to answer. I

The 3 components of creating an effective online presence

In today's world 70% of the buyers journey is completed before they ever talk to a salesman.  Customers are doing research online and in today's competitive business environment we need to have a strong online presence. Three components of creating an effective online presence are. 1) Why people buy what we are selling Often times we

29 tips to convert your website visitors to customers

Does not matter how much traffic we are getting if we are not converting on that traffic. I outline 29 tips to turn your visitors into customers. From content, to promotions, to mastering the sales cycle, these tips will help get, maintain and sell to your target customers Content – Have a clear value proposition

WordPress vs Drupal 8 vs Laravel

in 2017 companies are expected to have greater content and functionality on their websites. Having a good content management system is key to grow your business online. But what CMS should we choose. There are endless CMS options but in this article I would like to look at three of the post popular php CMS 's: WordPress,

Tips on how to develop a sales strategy that sells

When we think of a salesman our spines tingle. But the truth is we are all sales people, from selling ourselves on job interviews, to selling our kids on vegetables, we attempt sales everyday. It is therefore essential for us if we want to become successful to have a good understanding of sales strategies. This will not only will benefit our careers but

Grow your Business. Jay Abraham takeaways

Jay Abraham is a best selling author and marketing expert. Jay over the years has helped thousands of businesses increase revenues and grow as a business. Recently, I listened to a Tony Robbins podcast with Tony and Jay and  found it extremely interesting. I would like to share some takeaways on how to use marketing

5 marketing channels that will increase traffic today

There are hundreds and thousands of businesses selling the virtually the same products and services. But why company A sells a lot more than company B is not always because of innovation but largely due to effective MARKETING. Marketing is important but there is only so much time in the day and many marketing channels to

How to define your ideal customer

When starting out in business it’s natural to want to sell to everybody.  You got to keep the lights on right and spending all your precious time and money marketing to everyone seems like a good idea. However, trying to be everything to everyone often means your are nothing to no one. People buy goods