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How to generate leads online

To survive in today's competitive business environment we need to generate leads online.  But where do we start: blogging, ppc, seo... a lot of time and money can be spent online without any benefits. We need to have a plan, an online marketing strategy that we can evaluate on an consistent basis to see if

16 tips on how to improve Google rankings for local businesses

Gone are the days for local based businesses when we can just throw up some anchor text links on an external shady site and get on the top of Google.  Nowadays, Google wants good content and high authority links. I provide some SEO tips to get you ranked and stay ranked. 1) Have correct business

The 3 components of creating an effective online presence

In today's world 70% of the buyers journey is completed before they ever talk to a salesman.  Customers are doing research online and in today's competitive business environment we need to have a strong online presence. Three components of creating an effective online presence are. 1) Why people buy what we are selling Often times we

29 tips to convert your website visitors to customers

Does not matter how much traffic we are getting if we are not converting on that traffic. I outline 29 tips to turn your visitors into customers. From content, to promotions, to mastering the sales cycle, these tips will help get, maintain and sell to your target customers Content – Have a clear value proposition

WordPress vs Drupal 8 vs Laravel

in 2017 companies are expected to have greater content and functionality on their websites. Having a good content management system is key to grow your business online. But what CMS should we choose. There are endless CMS options but in this article I would like to look at three of the post popular php CMS 's: WordPress,

9 essentials steps to create an online presence

Nowadays, before buying anything of significant value we Google it, look on social media, visit review sites and or check with friends. We need to find something positive about the product or service for us to take out our wallet. We need an online presence. It's true we are all busy and creating an effective online presence can be time consuming; but if

7 tips for construction contractors to market their business

It can tough for construction companies you need to keep pipeline full manage projects get new ones, last thing you want to do is sit down at your computer and market your business. That is why it is ideal to have a clear marketing strategy that saves you time, money and in the long-run generates

5 marketing channels that will increase traffic today

There are hundreds and thousands of businesses selling the virtually the same products and services. But why company A sells a lot more than company B is not always because of innovation but largely due to effective MARKETING. Marketing is important but there is only so much time in the day and many marketing channels to

9 steps on how to create that winning home page

If prospects are at all interested in what we do, they will eventually visit our home page. This is why it is vital for our home page to communicate features, display benefits and lead vistors with calls to action. In the following article I outline 9 steps to create a winning home page that attracts, engages and converts visitors into prospects. 1 ) Have a unique

How to define your ideal customer

When starting out in business it’s natural to want to sell to everybody.  You got to keep the lights on right and spending all your precious time and money marketing to everyone seems like a good idea. However, trying to be everything to everyone often means your are nothing to no one. People buy goods